“Listening with Cruise is like sitting down in the company of a good friend”
Cruise is a nostalgia music station, covering 50’s – 70’s music.
Targeting “baby boomers” with recognisable music and short ad breaks.
Cruise has become an instant success with the target audience, with many listeners commenting favourably on the type of music, as this is exactly what they want to listen to which was previously missing in the selection of radio stations here in the Far North.
If you are not targeting “baby boomers” in your advertising, you’re missing New Zealand’s biggest, richest market …
Boomers control 75-80 per cent of a nation’s wealth and more than half of its discretionary income. Statistically speaking…by 2051, 50% of New Zealand’s population will be aged over 45 with a median age of 46. By 2010, spending by people aged 40 and older is 60 per cent more than spending by people aged 18-39.
