The length of time it takes to produce a commercial depends on how simple or complex you wish your creative material to be. It is best customers understand the more time a creative team has to write and produce your commercial the better. The standard time length is:
• A new client or new concept = three business days
• A change to an existing campaign = three business days
• A speculative commercial = ten business days
• A jingle campaign or other major project = up to three weeks
